When most authors write a book, they go the traditional route: pitch it to publishers, wait months for a reply, shop it around, wait some more, go through rewrite, and wait some more... But when blogger Sramana Mitra partnered with Amazon's BookSurge to self-publish her new book, she was taking a different route.
For a book about web technology and online business, she found self-publishing to be the way to go.
This is about non-fiction using POD.
-- via Twitter from top_book