Tuesday, September 9, 2008

How P.R. Warps The Truth

KFC shoring up security for secret recipe
Sanders developed the formula in 1940 at his tiny restaurant in southeastern Kentucky and used it to launch the KFC chain in the early 1950s.

Sanders died in 1980, but his likeness is still central to KFC's marketing.

"The recipe to him, in later years, was everything he stood for," said Shirley Topmiller, his personal secretary for about 12 years.

Here is revealed one of my great regrets in life: Not recalling the name of the book I read back in the 1970s in which Colonel Sanders was profiled along with other entrepreneurs. The Colonel swore like a drill sergeant. In the book he declared he hated what was done to his recipe to turn it into a mass product.

Ah, if anyone knows what the title of that book is, you'd be doing me a great favor letting me know!

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