For the record, I have certain reservations about them. First, I think they can be misleading in a way. And by misleading, I mean to the average YouTube viewer who stumbles across your trailer and thinks WTF is this? Is it a movie? Ooooh, it's a BOOK.
Then he clicks away, wishing it were a movie instead, because a movie gets him excited, but a book -- eh, not so much. Books require work.
There are three sample trailers there.
Ironically, the one he did I was unable to play! (Thanks again, Microsoft, for destroying Vimeo video playback, among others!)
Reminder: Someone has done a complete blog for book trailers.
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