Sunday, November 30, 2008

Chronicles Of Depression 2.0: #444: UnFood

Yuk - the sausage rolls with just 6% pork
Big supermarkets’ budget food is selling well but its quality is poor
SOME of Britain’s biggest supermarket chains are compromising on quality by selling budget items such as sausage rolls with as little as 6% pork.

Sainsbury’s and Tesco are working hard to market their low-cost lines as they compete with discount chains to attract cash-strapped shoppers.

This is often coming at the expense of quality, however. An analysis of low-cost foods at the two chains has found, in addition to the sausage rolls, fisherman’s pies with 9% fish and square cheese slices with 11% cheese. The products have been bulked out with ingredients such as water, animal fat and sugar.

Emphasis added by me.

Ew.

But what this reporter missed is something very important in a Comment:
As a retired Chemist I read the labels with some interest. Lists of ingredients now tend to include margarine. It seems that "hydrogenated vegetable oil" is a no no. However margarine IS by definition hydrogenated vegetable oil.

Cynical manipulation of the public by big business as usual.

Emphasis added by me.

Be careful what you stock up on. With some of these items, it'd be healthier to starve.

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