40,000-a-day. That's how many e-books are getting downloaded through Stanza, the simple e-book platform for the iPhone/iPod. I've got 35 of them sitting on my iPod. All of them free, public domain or creative commons, and DRM-free.
40,000-a-day. If you are a publisher, think long and hard about that number.
The reason I have 35 books downloaded onto my Stanza is: a) it is easy, b) it is free.
What does this mean for your business model? I don't know, but I assure you that when I finish War & Peace, I'll be buying a hard copy. And I also assure you: I love reading on that little thing.
Emphasis added by me.