From the FAQ:
What is Book View Café?
Book View Café is a cooperative site created by a group of writers who want to take advantage of the internet’s possibilities for reaching a wider audience and to distribute their work directly to their readers.
Is Book View Café a publisher?
No. We’re more like a co-op bookstore where all our member authors bring their work to sell, or to give away.
Who are the Book View Café members?
The members of Book View Café are all professional writers, representing the wide diversity of popular fiction.
Why did you decide to start Book View Café?
To provide you with access to our work in electronic form. Ideally, it would also provide you with a wider selection of fiction from some of your favorite authors than you've had before, and provide us a more direct link with our readers. Of course, we also wanted to take advantage of the internet to get the word out about our books.
That website design needs some work!