Wednesday, August 6, 2008

JK On The Run Ad: WTF Is This?!



WTF?! And it's part two?

So I just had to click. And from part two, went to part one to catch up.

Well, false alarm, writers.

It's the braying of another marketeer shilling his spiel:
Question: Late last year (2007) you changed your business model to a private subscriber community. What caused you to make that switch? Is the time of the ebook over?

Aaron Wall: I think the ebook model is dying.

Most marketing ebooks tend to be of low quality, so calling an offering an ebook is sort of like wrapping an information product in a coat of garbage - which is not good for building perceived value.

Note: I deleted the dumbass smiley in that text. It's obviously an email interview.

Dismissed.

Next!

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