Podcasting has become one of those things that I'm surprised to learn still exists.
My sampling of it discovered a horrific morass of sub-amateur production values with a very high noise-to-signal ratio and a very low information-to-time-spent value.
Plus, getting them was a pain in the ass.
I don't want to subscribe and feel the pressure of having to listen. Also, I'm not someone who has iTunes open every day, so things would tend to back up -- a sensation I'm certain people who read RSS via Google Reader can sympathize with!
Now it looks like it's just about official that direct-to-iPhone podcast delivery is coming.
This is going to blast podcasting out of its small niche into ginormous audiences.
I don't know how podcasts are made available via iTunes (I dimly remember it was, in the past, generally a free and easy-to-do process), but this is something that every writer should investigate (I'm looking at you, Cliff Burns!).
Let me remind you what podcasting did for writer Mark Jeffrey:
His first podiobook, Max Quick 1: The Pocket and the Pendant, has received over 2 million downloads to date.
And that was while getting a podcast was a pain in the ass! Imagine how monstrous the potential will be once Apple makes it tap-tap impulse easy!
(Here I am at the end of this post and I need to add this for the abominable Kindle kultists: STFU about how great wireless delivery is. I get it. I just don't want that fugly locked-down no-ePub no-public library K!)